New Google search interface promotes university competition

Google is currently testing a new search interface, which could among other things have an impact on recruitment to metropolitan universities.

One of the major factors for students who choose to study at a metropolitan university, particularly those living in London, is the proximity of the University to their home. These students are more likely than most to search for a specific institution by name, as they may be familiar with it having been exposed to the brand through advertising / signage / events.

If you search for the University of Westminster on the current Google interface, you will see a first hit that looks similar to this:

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