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	<title>Robin Fenwick &#187; publishing</title>
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		<title>Association for Cultural Enterprises Annual Convention 2010</title>
		<link>http://www.robinfenwick.org.uk/2010/02/25/ace10/</link>
		<comments>http://www.robinfenwick.org.uk/2010/02/25/ace10/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 20:43:03 +0000</pubDate>
		<dc:creator>Robin Fenwick</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[ace]]></category>
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		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.northumbrian.org.uk/?p=426</guid>
		<description><![CDATA[This year&#8217;s Association for Cultural Enterprises annual convention included a number of workshop strands with the strap &#8217;10 things you need to know but never dared ask&#8217; &#8211; my thanks to the delegates who chose to attend my session on the digital world. 45 minutes isn&#8217;t long to squeeze in ten things, but we made [...]]]></description>
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<p>This year&#8217;s <a href="http://www.acenterprises.org">Association for Cultural Enterprises</a> annual convention included a number of workshop strands with the strap &#8217;10 things you need to know but never dared ask&#8217; &#8211; my thanks to the delegates who chose to attend my session on the digital world. 45 minutes isn&#8217;t long to squeeze in ten things, but we made it!</p>
<p>Thanks to <a href="http://www.speedcommunications.com/blogs/wadds/">Stephen Waddington of Speed Communications</a>, <a href="http://innovationeye.wordpress.com/">Deirdre Molloy</a> at the Chartered Institute of Management Accountants and <a href="http://www.markpack.org.uk/">Mark Pack</a> of Mandate for inspiring different parts of the presentation.</p>
<h3>Presentation, with annotations</h3>
<p>Below you&#8217;ll find a copy of my slide deck, with some explanatory notes added in red.<br />
<a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View The digital world: ten things you need to know but never dared ask on Scribd" href="http://www.scribd.com/doc/27477985/The-digital-world-ten-things-you-need-to-know-but-never-dared-ask">The digital world: ten things you need to know but never dared ask</a> <object id="doc_703646248941493" style="outline: none;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="600" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="doc_703646248941493" /><param name="data" value="http://d1.scribdassets.com/ScribdViewer.swf" /><param name="wmode" value="opaque" /><param name="bgcolor" value="#ffffff" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="document_id=27477985&amp;access_key=key-1pzy8rb3vq1zm9m4wqwf&amp;page=1&amp;viewMode=slideshow" /><param name="src" value="http://d1.scribdassets.com/ScribdViewer.swf" /><param name="allowfullscreen" value="true" /><param name="flashvars" value="document_id=27477985&amp;access_key=key-1pzy8rb3vq1zm9m4wqwf&amp;page=1&amp;viewMode=slideshow" /><embed id="doc_703646248941493" style="outline: none;" type="application/x-shockwave-flash" width="100%" height="600" src="http://d1.scribdassets.com/ScribdViewer.swf" flashvars="document_id=27477985&amp;access_key=key-1pzy8rb3vq1zm9m4wqwf&amp;page=1&amp;viewMode=slideshow" allowscriptaccess="always" allowfullscreen="true" bgcolor="#ffffff" wmode="opaque" data="http://d1.scribdassets.com/ScribdViewer.swf" name="doc_703646248941493"></embed></object></p>
<p><span id="more-426"></span>You can also <a href="http://www.northumbrian.org.uk/PresentationWithoutAnnotations.pdf">download a PDF of the presentation</a> (12MB PDF) without annotations.</p>
<h3>More reading</h3>
<p>I promised some links to useful websites and agency suggestions, so here is my starter for ten:</p>
<h4>Word of Mouth agencies</h4>
<ul>
<li><a href="http://www.wearesocial.net">We Are Social</a></li>
<li><a href="http://www.1000heads.com">1000heads</a></li>
</ul>
<h4>Digital strategy and web service agencies</h4>
<ul>
<li><a href="http://www.chameleonnet.co.uk">Chameleon Net</a></li>
<li><a href="http://www.fortunecookie.co.uk/what-we-do/services/">Fortune Cookie</a></li>
<li><a href="http://www.precedent.co.uk/">Precedent</a></li>
</ul>
<h4>Online video production</h4>
<ul>
<li><a href="http://ourmaninside.com/">Christian Payne</a> (documentally)</li>
</ul>
<h4>Measurement</h4>
<ul>
<li><a href="http://bit.ly">bit.ly</a></li>
<li><a href="http://www.google.com/analytics">Google Analytics</a></li>
<li><a href="http://www.google.com/insights/search/">Google Insights for Search</a></li>
<li><a href="http://www.icerocket.com/">Icerocket</a></li>
<li><a href="http://www.tek-9.org/articles/how_to_use_youtube_insight-352/Article-1.html">How to use YouTube Insight</a></li>
</ul>
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