There’s so much top-notch work coming out of the government comms teams these days that  it comes as a surprise to see them cock up something as straight-forward as a press conference backdrop.

The shot above shows a press conference earlier today:

• That could be a short essay behind the PM. It’s not exactly “yes we can”, is it?
• “Copenhagen” has been changed in to a mark, with a footprint  graphic too small to be clearly seen on screen. It doesn’t really add anything to my understanding, it’s just another message.
• The Copenhagen website address is obscured, and there’s a different address on the podium.

Sky News used less than ten seconds of this presser, and there were three too many things fighting for my attention. The end result is that minutes later, I can’t remember a word the PM said.

However, to be fair, looking closely at the photo above it was either a couple of roll-up stands, or the PM with a chandelier growing out of his head – sometimes you have to make the best of a bad lot!