Archive for August, 2009

Who do they think they’re talking to? – How the political party sites rank globally

This blog post is a supporting post in a series examining the effectiveness of British political party websites – for a summary of the short study, and my conclusions, click here.

Generally, my preferred measure of global website popularity comes from compete.com, who in this case only record traffic for the BNP and the Conservatives.

Compete.com graph

According to compete.com, the Conservative Party saw 4,698 unique visitors in June 2009 to the BNP’s 3,343. Unfortunately, in this  case Compete is not the best site to use – Compete’s figures massively under-report the actual traffic, probably because the majority of their data is gathered in the US.

Alexa

Without access to the likes of Hitwise, this forces me into the rather unpredictable world of Alexa. I don’t normally assign a great deal of weight to Alexa figures, and will avoid rehashing the arguments for and against their data here. However, I wasn’t prepared to use Alexa ranking as part of the scores, so they don’t have any bearing on the end result.

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